Tag Archives: marketing

Myths Sellers Believe About Pricing Their Home

Daily Real Estate News | Thursday, September 07, 2017 Many home sellers succumb to myths about home pricing that don’t match the reality of the housing market. Realtor.com® recently highlighted several of those common pricing myths, including: You won’t always … Continue reading

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2017 Home Design Trends

December 2016 | By Barbara Ballinger Housing styles emerge slowly and typically appeal first to cutting-edge architects, builders, and interior designers. As a trend spreads and gains wider interest, it may go mainstream, become almost ubiquitous, and eventually lose its … Continue reading

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Kitchen Color Schemes: Avoiding Kitschy Colors

The never-regret kitchen starts with the right hues The kitchen is the heart of the household, a place where you prepare meals and make memories. So it only makes sense that your kitchen’s color scheme reflects your unique tastes and … Continue reading

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Parents With Kids Really Need Your Help

Daily Real Estate News | Tuesday, November 01, 2016 Families moving with children can face a lot of complications and time pressures during a real estate transaction. Fifty-three percent of families with children under the age of 18 report that … Continue reading

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When Home Additions Hurt and Help Resale

Daily Real Estate News | Wednesday, October 26, 2016 Your clients shouldn’t automatically assume that adding extra square footage to their home will raise its value at resale. In the case of a 1917 Cotswold-style Craftsman in Pasadena, Calif., the … Continue reading

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What Are Americans’ Top Housing Concerns?

Daily Real Estate News | Wednesday, July 27, 2016 It might not be all low inventory and high prices. It seems Americans have a confidence problem when it comes to the housing market. They’re increasingly apprehensive to move forward, citing concerns over … Continue reading

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6 Packing Hacks When Moving

Daily Real Estate News | Wednesday, June 29, 2016 Moving experts recently shared with realtor.com® some of their most creative tips and tricks for helping home owners pack up their belongings. Glasses and cups: Insert a stemware into a tube … Continue reading

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Color Your Way to Marketing Success

Daily Real Estate News | Friday, February 12, 2016 If you’re looking to freshen up your marketing materials this year, make sure you know how colors can impact consumer perception of your real estate brand. TruConversion, a conversion rate optimization … Continue reading

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The Power of Pets

January 2016 | By Melissa Dittmann Tracey The real estate business traditionally has shown scant love for pets. The conventional wisdom held that sellers should conceal all traces of their dogs or cats—the toys, bowls, beds, even the animals themselves—when … Continue reading

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