Tag Archives: marketing

Stunning Ceilings: The Latest Eye Candy for the 5th Wall

Ceilings are too often the plain Jane element of a listing, but this element of your listing’s structure can assume a starring role and transform a space with minimal effort and expense. Learn about your clients’ options, from millwork to … Continue reading

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How Older Homes Can Gain an Edge

The 4,200-square-foot lakefront property Mark Parrish listed last August seemed like any home buyer’s dream. Twenty minutes outside of Minneapolis, it was more spacious than most comparable homes in the neighborhood, with four bedrooms and four baths, and had unobstructed water … Continue reading

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Tech Up Your Style

  By Melissa Dittmann Tracey, REALTOR® Magazine The mega consumer electronic showcase, CES, lands in Las Vegas this week. It may not be the place you typically go to for décor trends, but technology is having an undeniable influence in … Continue reading

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Myths Sellers Believe About Pricing Their Home

Daily Real Estate News | Thursday, September 07, 2017 Many home sellers succumb to myths about home pricing that don’t match the reality of the housing market. Realtor.com® recently highlighted several of those common pricing myths, including: You won’t always … Continue reading

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2017 Home Design Trends

December 2016 | By Barbara Ballinger Housing styles emerge slowly and typically appeal first to cutting-edge architects, builders, and interior designers. As a trend spreads and gains wider interest, it may go mainstream, become almost ubiquitous, and eventually lose its … Continue reading

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Kitchen Color Schemes: Avoiding Kitschy Colors

The never-regret kitchen starts with the right hues The kitchen is the heart of the household, a place where you prepare meals and make memories. So it only makes sense that your kitchen’s color scheme reflects your unique tastes and … Continue reading

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Parents With Kids Really Need Your Help

Daily Real Estate News | Tuesday, November 01, 2016 Families moving with children can face a lot of complications and time pressures during a real estate transaction. Fifty-three percent of families with children under the age of 18 report that … Continue reading

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When Home Additions Hurt and Help Resale

Daily Real Estate News | Wednesday, October 26, 2016 Your clients shouldn’t automatically assume that adding extra square footage to their home will raise its value at resale. In the case of a 1917 Cotswold-style Craftsman in Pasadena, Calif., the … Continue reading

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What Are Americans’ Top Housing Concerns?

Daily Real Estate News | Wednesday, July 27, 2016 It might not be all low inventory and high prices. It seems Americans have a confidence problem when it comes to the housing market. They’re increasingly apprehensive to move forward, citing concerns over … Continue reading

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